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Curam Team
November 20, 2025
The way families find carers in the UK has changed dramatically in the last few years. Traditionally, care was delivered mainly through agencies, which acted as middleman between carers and clients. While this model has been in place for decades, it often leaves carers underpaid and families overcharged. Now, with the rise of the UK carer marketplace, a new and fairer model has emerged- one that benefits both sides equally.
An online carer marketplace is where carers create their own profiles, list their qualifications, and set their own rates. Families can then browse these profiles, compare carers, and book directly. Curam is leading this transformation in the UK. By removing unnecessary middlemen, they ensure carers are paid fairly, while clients benefit from more affordable care services
One of the major advantages of online marketplaces is transparency. Families can see exactly who they are hiring, read reviews from other clients, and confirm credentials such as DBS checks. This is a big shift from agency models, where clients may not even meet or choose the carer until after contracts are signed.
Another important feature is flexibility. Online platforms allow families to book carers for short-term, long-term, or even one-off needs. This is particularly valuable for people who only require care for a few hours a week, or those who need immediate cover in emergencies. The ability to directly communicate with carers also builds trust and ensures that care is more personalised.
Carers themselves are also better off in this system. By joining a marketplace like Curam self-employed carers can set their own schedules, determine their hourly rates, and keep 85% of their earnings. This level of independence attracts skilled carers who may have previously left the sector due to low pay under agency structures.
As more families seek affordable and transparent care, the online carer platform UK model is set to become the future. It reflects a modern, digital-first approach to care that puts choice, fairness, and quality at the center. With Curam already supporting thousands of families, the marketplace model is proving to be not just an alternative, but the new standard for care in the UK.
